All posts by Analyzing Trends

Nike: In Russia there’s a song that everyone learns in primary school that tells girls that they are made of “flowers, rings and gossip”. So we decided to rewrite.

similar to Nike’s work in Japan in reframing the individual potential in a very collectivist context.  

Nike: In Russia there’s a song that everyone learns in primary school that tells girls that they are made of “flowers, rings and gossip”. So we decided to rewrite.