Neiman Marcus Pushes Into Growing Market for ‘Preloved’ Handbags

creating an innovation framework around the language of “preloved”. rewiring the meaning of keeping objects and passing them along as a cultural trait.

https://www.wsj.com/articles/neiman-marcus-clutches-deal-with-website-selling-secondhand-bags-11555500602

Local artist to shill $38 bottles of hot-dog water outside Gwyneth Paltrow’s upcoming Goop summit

https://www.straight.com/life/1155641/local-artist-shill-38-bottles-hot-dog-water-outside-gwyneth-paltrows-upcoming-goop