Halal cosmetics are gaining traction beyond the core demographic of observant Muslim consumers thanks to the vegan and ethical beauty movements. But running a halal brand has its challenges. Read more (BoF)
Berlin studio Look Labs has collaborated with Canadian artist Sean Caruso to launch a digital fragrance encoded into non-fungible token (NFT) artwork to accompany a limited rollout of its unisex perfume, a move it says is a nod to the future of prestige beauty. Read more
A report by strategic foresight consultancy The Future Laboratory, notes that the cosmetics industry creates 120 billion units of packaging a year and predicts that by 2050, the beauty industry will have contributed up to 12 billion tonnes of plastic to landfill.
In an effort to combat the plastic problem, a number of beauty brands are using innovative biomaterial alternatives. Below, we explore some of the most interesting solutions yet. Read more (Wallpaper)
ecently, the Chinese lifestyle app RED launched its “2020 RED Yearly Beauty Insight Report,” which showed that the number of views on the app related to domestic brands increased by 66 percent over the first half of 2020, garnering the highest year-on-year growth amongst sectors globally. Emerging domestic brand Colorkey experienced the most explosive growth, seeing an 8,529-percent increase in viewership. Although Western beauty brands still dominate RED with the highest percentage of content views, they have fallen slightly from 63.2 to 62 percent during the period. Views of overseas brands from Japan, Korea, and Thailand have also dropped — from 31.4 to 30.2 percent. Read more (Jing Daily)
We may never leave social media completely. But we will control which aspects of our identities we share, and with whom
The emergence of Facebook has been significant in how we conceive of social media. Almost every platform we use encourages us to share as much of our personal lives as possible, incentivising us with more features, filters and monetisation tools. Instead of the conscious curation that characterised social networks of the past, these platforms continue promising users that if they simply post more about themselves and their friends, they can have more fulfilling social experiences. Read more (Wired)
The beauty industry is changing.
It’s increasingly characterized by technology innovations and consumer shifts toward purchasing brands that advocate inclusivity, use organic ingredients and personalize their product.
PitchBook’s beauty vertical, which focuses exclusively on beauty companies and investors, makes it easy to identify the active players in this shifting marketplace. Read more