Assumptions are being made about the validity of forecasting practices and trend forecasters are increasingly misunderstood.
Category Archives: culture mapping
The Invention of ‘Jaywalking’
In the 1920s, the public hated cars. So the auto industry fought back — with language.
If you travelled in time back to a big American city in, say, 1905 — just before the boom in car ownership — you’d see roadways utterly teeming with people. Vendors would stand in the street, selling food or goods. Couples would stroll along, and everywhere would be groups of children racing around, playing games. If a pedestrian were heading to a destination across town, they’d cross a street wherever and whenever they felt like it.
https://marker.medium.com/the-invention-of-jaywalking-afd48f994c05
Subcultures are not dead. There is a software that identifies them through digital language
“Technology allows subcultures to be even more ephemeral in their nature. They can keep their ideology but quickly switch from one scenario to another or avoid it. And continue to thrive.”
https://www.nssmag.com/it/lifestyle/29677/culture-mapping
IKEA and H&M launch ‘ideas factory’ for local designers and creatives in London
Atelier 100, the first joint retail venture between the world’s largest furniture retailer and one of the largest global fashion chains will open in Hammersmith, west London, in May and is launching an open call on Thursday for creatives and producers based within 100km of the store to help stock its shelves.
https://www.theguardian.com/business/2022/apr/07/ikea-and-hm-launch-ideas-factory-for-local-designers-and-creatives-in-london
Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images
Travel brands need to make sure the visuals in their marketing are aligned with what travelers — many on Instagram — want today. Sometimes there’s a disconnect, according to new data from photo agency Getty Images.
https://skift.com/2022/03/30/marketing-pics-dont-sync-with-travelers-tastes-says-getty-images/?utm_content=202785914&utm_medium=social&utm_source=linkedin&hss_channel=lcp-2641998
‘Meatspace’? Technology Does Funny Things to Language
Our language preserves old ways of living as surely as amber preserves long-dead insects or volcanic ash preserved ancient Pompeii. We still “cc:” people on emails even though increasingly few of us have ever made carbon copies on a typewriter (I have).
https://www.nytimes.com/2022/04/01/opinion/language-technology-economics.html (NY Times)
One Year After Beeple, the NFT Has Changed Artists. Has It Changed Art?
And yet for all his success Gerrard feels that the art world has mostly turned its back on digital work like his, in favor of the paintings that dominate an ever more conservative and analog scene. The popularity of NFTs might lead to something like a new gallery neighborhood, the equivalent of Chelsea or TriBeCa in New York — except that it would be virtual, a marketplace for the most fascinating of digital files instead of brilliant objects.
https://www.nytimes.com/2022/03/03/arts/design/nft-art-beeple.html
Slobbing out and giving up: the rise of “goblin mode”
Wellness & fascism have more than just a modern connection (thread)
Meet the ‘vegan bros’ here to bust the myth that real men eat meat
Over the past five years, “soy boy” has become a favourite insult of the far right online, used to refer not only to vegans but to all liberals. (I noticed the rise of this slur with amusement, as when I met my first ever male vegetarian friend, Lee, at university, we proudly called ourselves “the soy boys”.)
https://www.theguardian.com/lifeandstyle/2022/mar/05/vegan-bros-busting-myth-that-real-men-eat-meat
Analyzing Trends with Tim Stock 