Category Archives: culture mapping

Sustainability in the Pandemic Age

We use applied semiotics and cultural anthropology to understand how meaning is changing. This report applies the method to understanding sustainability in the Pandemic Age, framing the words and trends we are seeing into meaning spaces. Each meaning space fuels the next. The interplay is critical because meaning thrives in layers. Our analysis demonstrates the diversity of schemes existing within each unique layer. Sustainability is a vast, complex topic. Design initiatives need to know where they live within the bigger story. Learn more about the report

Work in the Pandemic Age

We use applied semiotics and cultural anthropology to understand how meaning is changing. This report applies the method to working in the Pandemic Age, framing the trends we are seeing into meaning spaces that fuel better service design. For too long, workplace decision makers have turned a blind eye to dysfunctional behavior. Now, COVID-19 has pushed work beyond its breaking point. Our analysis offers a path forward. https://bit.ly/workinthepademicage