Category Archives: economics

Question for “just fashion transition”

The fashion industry is now using the term ‘just fashion transition’. There are claims that fashion companies take steps to transition to a low-carbon system. Nevertheless, our scientific research on just transition across fashion supply chains does not see this happening.

Pro-Gamers Tackle Virtual Clothing Waste with Vanish ‘ReSkin’ Challenge

Vanish, the Reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe’s biggest gamers and streamers to expand its #ReWear message into the world of gaming – hacking the virtual ‘fast fashion’ trend to drive awareness of the real-life clothing crisis in new and super-engaged audiences.

#ReSkinChallenge sees high-profile gamers including CaptainPuffy, ShivFPS, FreyzPlayz and fifakillvizualz – who combined boast more than 4.4m Twitch subscribers and are known for their frenzied consumption of the latest skins and in-game clothes – uncharacteristically revert to a basic, default skin for a whole week. If this didn’t raise enough questions from their communities – and it did – they also wore the same physical outfit on their streams for the duration of the challenge, starting conversations among their fans.

Dow said it was recycling our shoes. We found them at an Indonesian flea market

U.S. petrochemicals giant Dow Inc and the Singapore government said they were transforming old sneakers into playgrounds and running tracks. Reuters put that promise to the test by planting hidden trackers inside 11 pairs of donated shoes. Most got exported instead.

A retro hobby for the end times

Interest in canning started to spike in 2020 when a combination of supply chain disruptions, extra time at home, and unrelenting anxiety got locked-down Americans into DIY food. Marisa McClellan, author of Food in Jars: Preserving in Small Batches Year-Round, started noticing an upswing that summer, when the arrival of seasonal produce coincided with the waning of the early-pandemic sourdough trend. Google searches for “canning” and “Ball jar” — by far the most popular vessel for home preserving — shot up in August 2020 to far above their pre-pandemic levels. Sales of the All-American Pressure Cooker, a popular pressure canner, skyrocketed as more consumers learned to preserve soups and stews at home.

Out-Game Flowers

Out-Game Flowers’ digital bouquets—15 large with audio and 150 small bouquets—are composed of flowers from the world’s most popular video games, including The Legend of Zelda, Final Fantasy, Minecraft, and more. Jill Magid traveled through these iconic digital worlds, plucking stems from each virtual landscape to craft her first NFT-backed artwork. In their respective worlds, these pixelated plants and photo-realistic flowers are tied to complex economies that drive their value in-game and out.

Magid’s work shines a light on the power structures that create and monetize these items. Extracted from their walled gardens and assembled into a bouquet, she introduces the flowers into another closed system—a digital artwork with a secured provenance through blockchain technology. By assigning each flower an out-game value based on its worth in-game, she challenges us to define our own metrics of worth — based not just on economics, beauty, and utility, but also on nostalgia, speculation, and taste.

The Business Behind London and Milan’s Key Shows

This week includes the back half of London Fashion Week and the front half of Milan. It’s hard to single out just one show to focus on, and we’ll have plenty of coverage this week from our team, both of the clothes on the runway and the business stories behind them. In the meantime, here’s a quick breakdown of the financial stakes behind some of the most-anticipated shows…

Has Luxury Outgrown Fashion?

Reactions to the brand’s move to appoint a non-designer as men’s creative director were mixed. But cultural strategies that stretch beyond fashion may be increasingly important to brands at Vuitton’s scale.

Erich Fromm (1958): “Symbol Pushers,”

TikTokers have taken up “deinfluencing.

“Deinfluencing” is a term that’s been recently invented by creators who are urging viewers not to buy something, or calling criticism to cult-favorite products. Because influencers are known to shill products — at any unethical cost peril to their reputations, as we’ve seen with MascaraGate — “deinfluencing” is meant to invert that notion.

The real aim of big tech’s layoffs: bringing workers to heel

The tech sector seems to be betting that these massive, algorithmically orchestrated firings will not only cut labor costs, but also once again remind increasingly empowered tech workers of their insecurity, and the power the companies still hold. It’s a bet that has historically paid off and has helped transform the tech giants into some of the most profitable companies in history.

But there’s also a chance that this time, things could be different.

“It’s very galvanizing,” Beatty said. The Alphabet Workers Union held a meeting shortly after the layoffs were announced. “More than 1,000 people joined,” she said, “and another 800 tried to sign up for it after it started. It was big enough that we broke Zoom, and couldn’t do breakout rooms.”