A consumer trend that worked against Alibaba was the shopping shift from search to browsing. While many Chinese consumers still go directly to Alibaba’s Taobao or Tmall to look for products, others have been pulled into purchases while they are interacting digitally or consuming online content.
“The quality is now no different from those merchants on traditional e-commerce sites,” she said. “The platform that can offer consumers more interesting products or persuade them to buy in a more interesting way or offer lower prices wins.”
The fast-fashion label has adapted to a more digital and less open world
The show’s new audience is also seeing something different in it: a parable about a country in terminal decline.
There’s a Socialist “Sopranos” Memes account on Facebook with 22,000 followers, run by a Twitter user called @gabagoolmarx. There’s a podcast called “Gabagool & Roses,” “the ONLY leftist ‘Sopranos’ podcast,” a presumably ironic claim, because there’s also the much more popular “Pod Yourself a Gun,” which frequently brings in guests from the expanded Brooklyn leftist podcast scene.
It’s possible that the analogy multiple professors pointed to — filing cabinets — is no longer useful since many students Drossman’s age spent their high school years storing documents in the likes of OneDrive and Dropbox rather than in physical spaces. It could also have to do with the other software they’re accustomed to — dominant smartphone apps like Instagram, TikTok, Facebook, and YouTube all involve pulling content from a vast online sea rather than locating it within a nested hierarchy. “When I want to scroll over to Snapchat, Twitter, they’re not in any particular order, but I know exactly where they are,” says Vogel, who is a devoted iPhone user. Some of it boils down to muscle memory.