Category Archives: generations

Why The Chinese Gen-Z Demand For Local Brands Is Growing

ecently, the Chinese lifestyle app RED launched its “2020 RED Yearly Beauty Insight Report,” which showed that the number of views on the app related to domestic brands increased by 66 percent over the first half of 2020, garnering the highest year-on-year growth amongst sectors globally. Emerging domestic brand Colorkey experienced the most explosive growth, seeing an 8,529-percent increase in viewership. Although Western beauty brands still dominate RED with the highest percentage of content views, they have fallen slightly from 63.2 to 62 percent during the period. Views of overseas brands from Japan, Korea, and Thailand have also dropped — from 31.4 to 30.2 percent. Read more (Jing Daily)

Climate crisis: our children face wars over food and water, EU deputy warns

Older people will have to make sacrifices in the fight against climate change or today’s children will face a future of fighting wars for water and food, the EU’s deputy chief has warned.

Frans Timmermans, vice-president of the EU commission, said that if social policy and climate policy are not combined, to share fairly the costs and benefits of creating a low-carbon economy, the world will face a backlash from people who fear losing jobs or income, stoked by populist politicians and fossil fuel interests. Read more (Guardian)

Research: We’re Losing Touch with Our Networks

During the pandemic, we’ve shifted our attention away from strangers toward strengthening relationships with family, friends, and our closest colleagues. If you think of your network as a series of six concentric circles that decrease in emotional intensity as you move toward the larger outer rings, the innermost circle contains the five or so people you turn to in times of severe emotional and financial distress. The outermost ring is made up of the roughly 1,500 acquaintances or weak ties whom you would recognize by sight. When we compared the personal and work networks of hundreds of individuals pre- and post-pandemic, we found that the size of the outermost ring has shrunk. But that shrinkage was accompanied by a strengthening of our closest relationships. Read more (HBR)

Why Tired Chinese Youth are Going Punk to Tackle Their Sleep Problems

A recent survey shows that in 2020, although people spent more time at home thanks to the Covid-19 pandemic, it took them an extra two or three hours to fall asleep, while the number of online searches for sleep problems increased 43%. In just six years, the national average sleep time dropped by two hours, from 8.8 hours in 2013 to 6.9 in 2019. And perhaps not surprisingly, those in their twenties and thirties sleep the latest — and least — among all age groups. Read more (RADII)

COLGATE IS A COOL MOM WITH IRIDESCENT NEW TOOTHPASTE LINE FOR GEN Z

Classic toothpaste brand Colgate is one of these companies. This week, the brand launched CO. by Colgate, a new oral care collection aimed at Gen Z. Using the empowering, self-care language that has come to dominate beauty marketing, the new collection is described as one that “transforms the simple act of brushing your teeth into a ritual for feeling good”. Read more Read more (Dazed)

Japan Inc. should use COVID-19 to end excessive formality

Extreme formality runs deep in Japanese business culture, stifling employees’ sense of ownership and suppressing innovation. Unexpectedly, the COVID-19 pandemic offers a chance to disrupt such staid traditions.  Excessive formality hurts companies in three ways. First, it discourages young minds from voicing their opinions. With the business environment shifting so quickly, and the maturity curve of wisdom being flattened — if not reversed — businesses only suffer by being deaf to younger voices. Read more (Nikkei Asia)