The bizarre trend of fancy apartments with human names

https://www.washingtonpost.com/lifestyle/style/from-liz-to-the-jason-the-bizarre-trend-of-fancy-apartments-with-human-names/2019/04/18/845a4c72-5af4-11e9-a00e-050dc7b82693_story.html?utm_term=.d1468e696186

Neiman Marcus Pushes Into Growing Market for ‘Preloved’ Handbags

creating an innovation framework around the language of “preloved”. rewiring the meaning of keeping objects and passing them along as a cultural trait.

https://www.wsj.com/articles/neiman-marcus-clutches-deal-with-website-selling-secondhand-bags-11555500602