Category Archives: living room

Amazon’s Roomba Deal Is Really About Mapping Your Home

A smart home, you see, isn’t actually terribly smart. It only knows that your Philips Hue lightbulbs and connected television are in your sitting room because you’ve told it as much. It certainly doesn’t know where exactly the devices are within that room. The more it knows about a given space, the more tightly it can choreograph the way they interact with you.

https://www.bloomberg.com/news/articles/2022-08-05/amazon-s-irobot-deal-is-about-roomba-s-data-collection

This bird-shaped monitor drops dead when your indoor air is bad

Americans spend about 90% of their time indoors, where the air can be 5 to 10 times more polluted than the worst outdoor air. Bad indoor air, including high levels of CO2, has been linked with fatigue, headaches, and even respiratory diseases, all of which could be alleviated by airing out your home. That’s why two designers created Canairi: a minimalist monitor that nudges you to open the window without using blinking lights, warning sounds, or phone notifications. And no, there’s no app; just simple, intuitive design.

https://www.fastcompany.com/90747448/this-bird-shaped-monitor-drops-dead-when-your-indoor-air-is-bad

What the metaverse might mean for kids

And not fully understanding the difference between a virtual world and real life can have darker consequences as well. Graber says that playing a game in which you’re attacked with a gun or knife can feel more intense to a child than an adult. And metaverse worlds could expose children to bullies or even pedophiles in new, scary ways.

https://www.nationalgeographic.co.uk/family/2022/02/what-the-metaverse-might-mean-for-kids

is Deliveroo killing restaurant culture?

“In a world where consumers want more, better and faster, we think Deliveroo is doing a good job,” concluded a report by the private investment bank Berenberg earlier this month. Plenty of people who make money from money are betting that Deliveroo is on a long-term path to profitability, even if its current set-up pushes the company further into the red with every order. “We truly believe we are still getting started,” declared Deliveroo’s founder, Will Shu, in a letter to prospective shareholders. “Join us on the journey.” But what is that journey’s ultimate destination? And what will the implications be – for the way we eat, the livelihoods of those who feed us and the future of our neighbourhoods – once we arrive? Read more (The Guardian)

Kicking Back With La-Z-Boy

For the uninitiated, La-Z-Boy (an eponym on par with Band-Aid and Kleenex) makes a reclining easy chair—the first and, after nearly a century, still the leader. “La-Z-Boy has a 90-year heritage build on providing quality and comfort,” said the brand’s marketing vp Eli Winkler. “Those values are no less important to consumers to day than they were 90 years ago.” Spoken like a true marketer, but the comfort isn’t just a talking point—it’s the reason the brand is famous. Read more (Adweek)

The Tale of the Nauga’s Hide

The Nauga is a fictional creature. It was an advertising gimmick created to help Uniroyal Engineered Products promote their soft vinyl-coated fabric that feels like leather but is more durable.  The product, Naugahyde, was used primarily as upholstery in the furniture industry, but also was used for clothing, shoes, accessories and other home goods. Its success spawned many imitators.  In the mid-1960s, Uniroyal hired legendary ad-man George Lois and designer Kurt Weihs to craft an advertising campaign to differentiate their product from the competition. And what did Lois and Weihs create? The Nauga. Read more (Henry Ford Museum)