Category Archives: semiotics

There’s a reason so many restaurants have *almost* the same name.

“Restaurants are really key in shaping cultural trends at the truly local level,” says Helen Rosner, a New Yorker staff writer and longtime food writer. “Fashion can come down the runway; we can all talk about a certain famous cerulean sweater scene (from The Devil Wears Prada). But the most direct access on a day-to-day basis to the shifting tides of trends is in restaurant culture.”

Subcultures are not dead. There is a software that identifies them through digital language

“Technology allows subcultures to be even more ephemeral in their nature. They can keep their ideology but quickly switch from one scenario to another or avoid it. And continue to thrive.”

The new status signaling is no status signaling at all.

“Luxury brands have taken note that consumers want to be more mindful of what they wear and how they express themselves, especially as the pandemic has caused economic hardship for so many,” says Hannah Watkins, head of printsand graphics at trend-forecasting agency WGSN. She explains that many consumers are looking to live more sustainable lives, an aspect of which may be about buying less. “Opting for a more minimalist approach to branding will also enhance an item’s longevity and cost per wear,” she adds.

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

Travel brands need to make sure the visuals in their marketing are aligned with what travelers — many on Instagram — want today. Sometimes there’s a disconnect, according to new data from photo agency Getty Images.

‘Meatspace’? Technology Does Funny Things to Language

Our language preserves old ways of living as surely as amber preserves long-dead insects or volcanic ash preserved ancient Pompeii. We still “cc:” people on emails even though increasingly few of us have ever made carbon copies on a typewriter (I have). (NY Times)

One Year After Beeple, the NFT Has Changed Artists. Has It Changed Art?

And yet for all his success Gerrard feels that the art world has mostly turned its back on digital work like his, in favor of the paintings that dominate an ever more conservative and analog scene. The popularity of NFTs might lead to something like a new gallery neighborhood, the equivalent of Chelsea or TriBeCa in New York — except that it would be virtual, a marketplace for the most fascinating of digital files instead of brilliant objects.