Category Archives: social media

TikTok Is Changing What It Means to Be ‘Old’

“I started noticing this trend of people who are essentially your peers, they’re a few years younger than you, addressing people who are older than them like they’re elderly, talking to them like they’re a senior citizen,” says Laurier, who is based in the US state of Georgia. In January, she made a TikTok about the “rampant” ageism she sees on the app. “The way that it is normal these days for someone in their late teens or early twenties to call someone in their late twenties or thirties ‘old’ or ‘washed up’ … I just find that really disturbing,” she said in the video.

The Golden Era of Celebrity Beauty Brands Is Ending

The bubble is bursting as shoppers increasingly favor quality over star power.

More than 50 celebrities and influencers — from singer Lady Gaga to tennis phenom Naomi Osaka — have launched cosmetic, haircare and skincare brands in just the last three years, according to a Bloomberg News tally. The US beauty industry is particularly alluring due to high operating margins and the daily-use nature of many products. Like other parts of the consumer sector, the boom was also fueled by cheap digital advertising and all the money sloshing around the economy due to low interest rates.

But rates have surged, fears of a recession linger and consumer preferences have changed. Post-pandemic shoppers are more interested in skincare than makeup. They’re also more discerning and increasingly considering a brand’s quality and authenticity — or the lack thereof — thanks to the flood of product reviews on platforms like TikTok and Reddit. A celebrity’s backing doesn’t matter to a majority of female shoppers, according to a Bloomberg Intelligence survey of 650 cosmetics and skincare users in January.

A fake news frenzy: why ChatGPT could be disastrous for truth in journalism (Emily Bell)

For the purposes of journalism, they can create vast amounts of material – words, pictures, sounds and videos – very quickly. The problem is, they have absolutely no commitment to the truth. Just think how rapidly a ChatGPT user could flood the internet with fake news stories that appear to have been written by humans.

Corecore: The Aesthetic Quitting TikTok

Well, there is one growing movement tackling issues concerning technology, social media, and time management – it’s name is “Corecore”. Corecore is an artistic rebellion against the widespread culture of aesthetics on TikTok and beyond. Corecore creators collage together clips from popular culture and documentaries to inspire a particular feeling or highlight concern to the viewer. From gorpcore to ladcore to fairycore to whatever-is-next-core, our generation seems obsessed with aesthetic community categorization. A way of aligning yourself to a high-school clique (the jocks, the nerds, the drama kids) whilst maintaining a sense of unique individuality.

Hipster-phobia – It’s Hip To Be Scared

Hipster-phobia refers to a fear of trendy people and an instinctive desire to avoid those who dress in hot-to-trot street styles–mostly found in the wild around China’s hot and happening (shopping) areas, e.g., Beijing’s Sanlitun commercial center or Shanghai’s Jing’an District (oh, the clichés we’re churning out here!). The term reflects the “anxiousness and embarrassment of some Chinese when meeting these fashionistas,” even without the presence of a filter.

Pro-Gamers Tackle Virtual Clothing Waste with Vanish ‘ReSkin’ Challenge

Vanish, the Reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe’s biggest gamers and streamers to expand its #ReWear message into the world of gaming – hacking the virtual ‘fast fashion’ trend to drive awareness of the real-life clothing crisis in new and super-engaged audiences.

#ReSkinChallenge sees high-profile gamers including CaptainPuffy, ShivFPS, FreyzPlayz and fifakillvizualz – who combined boast more than 4.4m Twitch subscribers and are known for their frenzied consumption of the latest skins and in-game clothes – uncharacteristically revert to a basic, default skin for a whole week. If this didn’t raise enough questions from their communities – and it did – they also wore the same physical outfit on their streams for the duration of the challenge, starting conversations among their fans.

Has Luxury Outgrown Fashion?

Reactions to the brand’s move to appoint a non-designer as men’s creative director were mixed. But cultural strategies that stretch beyond fashion may be increasingly important to brands at Vuitton’s scale.

Erich Fromm (1958): “Symbol Pushers,”


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