Category Archives: virtual reality

Animal Crossing: Can Luxury Leverage the Hype?

From fast fashion to luxury, forward-thinking apparel companies have been collaborating with the gaming industry lately. In fact, esports and gaming have become a field that’s too lucrative for brands to ignore, and the global investment banking group Goldman Sachs predicted that virtual and augmented reality technologies will be worth more than $81 billion by 2025. Virtual opportunities provide a glimpse into the fashion industry’s future, and in light of the growing demand, fashion groups should continue to partner with gaming companies like Nintendo on offline clothing collections. Read more

How can we create new types of documentary experiences inside our living room, on a smartphone, in virtual reality or outside in public space? (conference talk)

With traditional exhibition venues and physical festivals hampered by a global pandemic, filmmakers and new media artists are exploring new platforms online and in public spaces. But if the last six months have taught us anything, it is that Zoom and Netflix are not the only answer. How are filmmakers and new media artists creatively responding to this challenge? What can filmmakers and artists from the interactive and immersive field learn from eachother? How can we create new types of documentary experiences inside our living room, on a smartphone, in virtual reality or outside in public space? How can they inspire new formats and even inspire audiences to see public space, the internet, and the physical world in a different light? Read more

VR headsets give musicians chance to play iconic London venues – from their living room

“Imagine practicing with your instrument, whether it is a piano or your own voice, and being able to choose the acoustic environment around you, and hear how your music sounds in different rooms and concert halls, all within an immersive audio-visual experience. This must be the future.”READ MORESword fighting in VR will soon feel much more Game of Thrones

The project is part of a wider drive to see how technology can help the creative industries recover from the destruction caused by the coronavirus outbreak. Read more (Evening Standard)

As the pandemic rages on, single people are feeling the anxiety of missed opportunities.

Covid-19 has made dating harder and more laborious than it was before, singles told me in more than a dozen interviews. Apps are now one of the only ways to meet people, but it can take weeks or months to take a budding romance offline. Even then, promising relationships sometimes fail to go anywhere because people aren’t at their best right now: Being surrounded by disease, death, and financial instability takes an emotional toll. (This is partly why marriage rates plummeted during both the Great Depression and World War II.) Read more (Vox)

Ghost Trends 2020 / Ghost Worlds

How virtual stores became a reality in the world of luxury

The rapid spread of Covid-19 in Europe in the weeks after Valentine’s Day meant watch and jewellery houses had to close their boutiques and focus on selling through virtual channels. Online chat rooms, video conferencing, WeChat stores and augmented reality on smartphones may pale in comparison with the ceremonious service luxury houses are known for, but as long as products could reach their customers, few companies minded the unusual setting. In fact, many have found more efficient ways to run their operations and plan to keep the arrangements in place once the pandemic is over. Read more (FT.com)

Japanese Engineers Create Robot Hand for Lonely People to Hold

We are living in an era where finding a romantic companion is the easiest it’s ever been. With people sliding into DMs with cheesy pickup lines and spending hours swiping right on Tinder to land a match with a potential partner, discovering love is accessible even when you’re chilling on a toilet seat. 

And yet many people still don’t get their happily ever after. For those single lonely hopeless romantics, research engineers in Japan have a solution — a robotic girlfriend’s hand. Not an entire robot’s body, just a hand.  Read more (Vice)

Virtual Influencers Make Real Money While Covid Locks Down Human Stars

Imma has nearly 300,000 Instagram followers and has partnered with LVMH’s Celine; she’s shot editorials with fashion magazines. She’s not real. Read more (Bloomberg Businessweek)

Imma has nearly 300,000 Instagram followers and has partnered with LVMH’s Celine; she’s shot editorials with fashion magazines. She’s not real.