Tag Archives: china

archetypes, economics, generations, retail

Alibaba Faces New Threat: an Evolving Chinese Shopper

A consumer trend that worked against Alibaba was the shopping shift from search to browsing. While many Chinese consumers still go directly to Alibaba’s Taobao or Tmall to look for products, others have been pulled into purchases while they are interacting digitally or consuming online content.

“The quality is now no different from those merchants on traditional e-commerce sites,” she said. “The platform that can offer consumers more interesting products or persuade them to buy in a more interesting way or offer lower prices wins.”

archetypes, society

Sang culture: how a reluctant Russian singer became the hero of young pessimists across China

For Vladislav Ivanov (aka Lelush), being finally kicked out of Produce Camp 2021 was a dream come true. In February, Ivanov signed up for the Chinese boy-band survival show but instantly regretted it. Since then he has tried all means to get voted off so as not to breach his contract. However, his dejected look, half-hearted performance and direct pleas to let him go had the opposite effect. Not only did Ivanov make it into the final, but he has also become an icon of China’s Sang culture (sang wenhua). Read more (The Conversation)

beauty, economics, generations, luxury, retail

Why The Chinese Gen-Z Demand For Local Brands Is Growing

ecently, the Chinese lifestyle app RED launched its “2020 RED Yearly Beauty Insight Report,” which showed that the number of views on the app related to domestic brands increased by 66 percent over the first half of 2020, garnering the highest year-on-year growth amongst sectors globally. Emerging domestic brand Colorkey experienced the most explosive growth, seeing an 8,529-percent increase in viewership. Although Western beauty brands still dominate RED with the highest percentage of content views, they have fallen slightly from 63.2 to 62 percent during the period. Views of overseas brands from Japan, Korea, and Thailand have also dropped — from 31.4 to 30.2 percent. Read more (Jing Daily)