Tag Archives: social media

Alibaba Faces New Threat: an Evolving Chinese Shopper

A consumer trend that worked against Alibaba was the shopping shift from search to browsing. While many Chinese consumers still go directly to Alibaba’s Taobao or Tmall to look for products, others have been pulled into purchases while they are interacting digitally or consuming online content.

“The quality is now no different from those merchants on traditional e-commerce sites,” she said. “The platform that can offer consumers more interesting products or persuade them to buy in a more interesting way or offer lower prices wins.”

The future of social media is sharing less, not more

We may never leave social media completely. But we will control which aspects of our identities we share, and with whom

The emergence of Facebook has been significant in how we conceive of social media. Almost every platform we use encourages us to share as much of our personal lives as possible, incentivising us with more features, filters and monetisation tools. Instead of the conscious curation that characterised social networks of the past, these platforms continue promising users that if they simply post more about themselves and their friends, they can have more fulfilling social experiences. Read more (Wired)

Research: We’re Losing Touch with Our Networks

During the pandemic, we’ve shifted our attention away from strangers toward strengthening relationships with family, friends, and our closest colleagues. If you think of your network as a series of six concentric circles that decrease in emotional intensity as you move toward the larger outer rings, the innermost circle contains the five or so people you turn to in times of severe emotional and financial distress. The outermost ring is made up of the roughly 1,500 acquaintances or weak ties whom you would recognize by sight. When we compared the personal and work networks of hundreds of individuals pre- and post-pandemic, we found that the size of the outermost ring has shrunk. But that shrinkage was accompanied by a strengthening of our closest relationships. Read more (HBR)

All I Want To Do Is Look At Ugly Food Photos

As someone who was deeply invested in the era of peak food-blogging in the mid- to late-aughts, I have, in the past, enjoyed many an artful photo of moist cake slices or runny-yolked eggs. Styling these images to pop on Tumblr or Instagram takes real, undeniable skill. But, it’s only recently that I’ve realized that I have moved beyond those specific visual pleasures. After nearly two decades as a social media user, I’ve grown tired of how images, specifically of food, are often presented — that is, perfectly.  Read more (Refinery29)