)nce upon a time in Hollywood, films influenced what we wore. Ralph Lauren styled the look of “Annie Hall” (1977) and showed menswear could be womenswear, “American Gigolo” (1980) kickstarted the rise of Giorgio Armani and “Risky Business” (1983) sparked a run on Ray-Ban Wayfarers. Perhaps most memorably, “Flashdance” made unitards and leg-warmers the uniform of the 1980s. Cinematic beauty inspired us all. Read more (Economist)
Given the large counterfeit culture in China, this nuance was often lost. As the streetwear audience in China has become savvier about counterfeits, they’ve started to crave authentic brands, and they want storytelling to fuel that need.
“We can construct these elaborate castles and stories in our head. No other animals do that,” Berwick said. The theory flips the common explanation of why language developed: not as a tool for interpersonal communication but as an instrument of internal thought. Language, they argue, is not sound with meaning but meaning with sound.