In an era of ingredient-driven cooking, Paul Bocuse was the high priest of technique

as we discussed in class – these cultural shifts must be wired into culture through technique.  there has been a cultural dissent against meat production and industrialized farming – a move to alternative protein sources – but that can’t work culturally unless it is wired in through technique – we look to chefs and creators who can frame these new values.  it happened with organic with Alice Waters.

Inside the Strange Science of the Fake Meat That ‘Bleeds’

Alice Waters on Sex, Drugs and Sustainable Agriculture