The rise of the informed Indian skincare consumer

The typical Indian woman believes in the value of DIY beauty remedies based on age-old ayurvedic principles. She is raised on coconut oil in her hair, and favours gram flour, yoghurt and turmeric-based masks and scrubs that promise glowing, de-tanned, “lighter” skin. A significant number of women, particularly in rural India, still use talcum powder on their faces — perceived by some commentators as a possible hangover of the colonial era. Read more (Vogue Business)

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