The governments and the European Parliament need to agree on the Ecodesign Regulation before it can enter law. Under the initial March 2022 proposal by the European Commission, the Commission itself was to have determined at a later stage whether to put destruction bans in place.
https://www.reuters.com/world/europe/eu-countries-back-ban-destruction-unsold-textiles-2023-05-22/
Category Archives: luxury
The Verdict On Decentraland Metaverse Fashion Week 2023
The second edition of Decentraland‘s Metaverse Fashion Week (MVFW) came to a close last week. With over 60 brands and partnerships in the lineup, significant audience engagement, and a mission to overcome the previous year’s technical issues, expectations soared.
https://jingdaily.com/decentraland-metaverse-fashion-week-2023-verdict/
Freitag’s Sweat-Yourself-Shop is a tiny factory for making bags
Swiss brand Freitag has created a shop in Zurich, which is a “micro-factory” where customers can help make their own bag out of recycled tarpaulins.
Named Sweat-Yourself-Shop, the interactive retail space on Grüngasse was designed by Freitag to take their existing customisation options one step further.
https://www.dezeen.com/2020/10/31/sweat-yourself-shop-recycling-freitag-interiors-zurich/
How Vulnerable Is LVMH?
While LVMH isn’t universally adored, it is broadly respected. Efforts by the group’s brands like Louis Vuitton and Dior to become more culturally relevant, particularly among young consumers, hardly hurt: Today, for every social media post and protest placard denouncing the mega-rich, there are just as many venerating their lifestyle and offering tips for how to attain it. Plenty of French people are proud that Europe’s biggest company, and the world’s richest person, are French.
Should the winds of policy ever really swing against rising inequality, LVMH will, of course, be a prime target no matter how many times they’ve opened their ateliers. But the days feel like a distant memory when, in 2011, a leading French newspaper put Arnault on its cover with the phrase “Casse toi, riche con” (politely translated as “Get lost, rich jerk”) or when François Ruffin made a national hit with his 2015 documentary “Merci, Patron!” (“Thank, Boss!”) — a political satire that featured hidden-camera footage of LVMH fixers attempting to buy off a disgruntled former worker and pressuring left-wing activists.
https://www.businessoffashion.com/briefings/luxury/how-vulnerable-is-lvmh/?utm_source=newsletter_professional_thisweek&utm_medium=email&utm_campaign=This_Week_In_Fashion_140423&utm_term=NOQSPKAL6RAPTLIYH32735FBG4&utm_content=top_story_title
The Fashion Jobs Most Vulnerable to AI
Levi’s bumpy launch almost perfectly encapsulates the ethical and business questions many companies must tackle as the newest waves of artificial intelligence — most notably ChatGPT, a chatbot that can answer questions, write essays and even compose songs — gain momentum. AI’s proponents argue the technology can be a powerful tool to help brands cut costs, stay competitive and enhance the creativity and output of their teams. But there’s a darker scenario where companies bluntly employ AI as a one-to-one replacement for humans — veering into a whole host of ethical challenges while trading off many of the benefits of human creativity.
https://www.businessoffashion.com/articles/workplace-talent/the-fashion-jobs-most-vulnerable-to-ai/?lid=7d2hnyzntgs9&utm_source=braze_marketing&utm_medium=email&utm_campaign=Weekly_Insights_Partners_Recurring_Education&utm_content=Top_Story
What the anti-influencer movement means for luxury
A backlash is building momentum against the overuse of influencers in luxury marketing in the past decade. Now that over-promotion and hard-sell tactics have made for a more cynical consumer, a rethink is underway.
https://www.voguebusiness.com/companies/what-the-anti-influencer-movement-means-for-luxury-fashion
How Brands Are Selling Quiet Luxury to the Masses
Call it “quiet luxury,” “stealth wealth,” or the most blunt, “low-key rich bitch,” the trend is perhaps best encapsulated by the phrase “if you know, you know.” It’s a pair of navy trousers, a white button-down or a cashmere coat, but made from the finest fabrics, in carefully-crafted cuts, sold at an eye-popping price. It’s Gwyneth Paltrow’s sleek, unfussy courtroom outfits, like a simple black skirt and sweater that just happens to be Prada, or the head-to-toe neutral ensembles from The Row that Cate Blanchett wore in the film Tàr.
https://www.businessoffashion.com/articles/marketing-pr/how-brands-are-selling-quiet-luxury-to-the-masses/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_060423&utm_content=intro
Harry Potter by Balenciaga
The rise and rise of the branded residence
Now that old-world glamour is having a revival via the relaunch of the Waldorf Astoria, which was the world’s largest and tallest hotel when it opened in 1931. An immaculate restoration has added condominiums above the 375 hotel rooms, and “The Towers of the Waldorf Astoria” (where apartments are for sale from $1.8mn, through Knight Frank and Douglas Elliman) have already attracted more than 12,000 inquiries.
https://www.ft.com/content/7483ebff-8b1c-4269-a222-a25f30ac2d07
Gen-Z has suprisingly few qualms about others buying fake fashion
In the age of BeReal when authenticity reigns supreme, Gen-Z has surprisingly few qualms about buying fake goods — especially when others are doing it. In a proprietary study of US Gen-Z consumers aged 13-25 fielded by Juv Consulting, BoF Insights found that a majority think it’s acceptable for others to buy counterfeits. Meanwhile, over a third are personally willing to wear dupes. Estimates of the size of the overall counterfeit and pirated goods market vary, ranging from $1.7 trillion and $4.5 trillion a year, making it the largest criminal enterprise in the world.
https://www.businessoffashion.com/articles/retail/bof-insights-chart-watch-gen-z-counterfeit-luxury-goods-fake/
Analyzing Trends with Tim Stock 