A consumer trend that worked against Alibaba was the shopping shift from search to browsing. While many Chinese consumers still go directly to Alibaba’s Taobao or Tmall to look for products, others have been pulled into purchases while they are interacting digitally or consuming online content.
“The quality is now no different from those merchants on traditional e-commerce sites,” she said. “The platform that can offer consumers more interesting products or persuade them to buy in a more interesting way or offer lower prices wins.”
The fast-fashion label has adapted to a more digital and less open world
Now vegan, Daniel Humm’s acclaimed restaurant does strange things to vegetables.
By Lottie Limb • Updated: 22/09/2021 – 17:15
Millions of new iPhone 13s will be wending their way to excited customers this week, with the new model’s release on Friday.
Its new and improved features include a smaller carbon footprint: the iPhone 13 represents 64kg CO2e in greenhouse gases compared to 72kg CO2e for the equivalent iPhone 12.
But trading in your old smartphone for the newest model is the worst thing you could do. According to Apple’s own metrics, 81 per cent of the phone’s lifecycle carbon emissions are released during production.
The energy required to mine the rare materials for iPhones is huge. According to one report, “buying a new phone takes as much energy as recharging and operating a smartphone for an entire decade.”
Resisting the urge to own the latest iPhone won’t reverse emissions for the products hitting the shelves on Friday, but it will help to limit how many phones are made in the future.
With more brands like Dolce & Gabbana and celebrities like Doja Cat recently launching NFTs, some brands still have a wait-and-see attitude. Brands are having to rethink how they engage with audiences in virtual spaces, where authenticity and community are kings, and the old advertising ways of Madison Avenue no longer work.