Why China’s Millennials Are Targeting These Silicon Valley Brands

Stop me if you’ve come across this type of brand before: It has a contemporary and minimalist feel, tells a story of ethical production and sustainable living, and is based in California’s tech centers. Also known as the “DTC brands,” these West Coast-born lifestyle labels have seen their popularity soar with China’s young and upwardly-mobile consumer class over the past few years. Read more (Jing Daily)

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