Category Archives: color

Dead Salmon and Elephant’s Breath: How a British paint maker’s oddball colors redefined luxury

In the aftermath of World War II, the West was upended by a do-it-yourself boom. IKEA was founded in 1943, with its first flat-pack furniture catalog released just a few years later. By 1954, Time magazine had dedicated its August cover story to the phenomenon, declaring DIY “the new billion-dollar hobby.”

https://www.cnn.com/style/article/farrow-and-ball-brand-history/index.html

https://trends.google.com/trends/explore?geo=US&q=dead%20salmon,elephant%27s%20breath

The Blue story- A color which was ‘seen and named’ much later in the western world

The color blue has been an integral part of Indian civilization. The Indigo dying process dates back to the ancient Indus valley of Harappa. The mention of “blue gods” in Hinduism (Shiva, Vishnu, Krishna, Rama) indeed emphasizes the fact that blue had a significant presence in Indian culture for thousands of years. However, as Leo Shvedsky wrote in the article at Good.is, ancient civilizations had no word for the color blue. It was the last color to appear in many languages, including Greek, Chinese, Japanese, and Hebrew. Read more