Category Archives: travel

Elon Musk’s Robotaxi Dreams Plunge Tesla Into Chaos

The idea of creating an autonomous taxi service has been kicking around Tesla for at least eight years, but the company has yet to stand up much of the infrastructure it would need, nor has it secured regulatory approval to test such cars on public roads. For the moment, Musk has put off plans for a $25,000, mass-market vehicle that many Tesla investors — and some insiders — are pushing for and believe is crucial to the carmaker’s future.

https://www.bloomberg.com/news/features/2024-04-21/tesla-tsla-cybertruck-recall-is-latest-setback-to-stock-s-rough-2024

Nice View. Shame About All The Tourists.

“Tourism has never been more integral to society — but neither has it ever felt so problematic.”

Age-old observations about the narcissistic tendencies of travel — of tourism as a means of self-actualization and a marker of status — have only been amplified by digital phenomena as more layers of mediation pile on top of those that came before. Each revolution designed to make travel more accessible and convenient seems, in time, to exact lamentable collateral costs. Airbnb-style rentals hollow out the very neighborhoods their users profess to cherish. Google Maps, online translators and internet reviews diminish host-visitor interaction and nullify the process of getting lost that is a non-negotiable precondition of serendipitous discovery.

https://www.noemamag.com/nice-view-shame-about-all-the-tourists/?utm_source=substack&utm_medium=email

‘Venice has been lost, but we can still save Florence:’ Italy’s fight against Airbnb

“We’re trying to break through the country’s inertia,” Nardella told the Journal, adding that municipalities have little power to affect change and that a national law regulating short-term rentals is needed. “I’m convinced that if we take the first step, others will follow.”

https://www.businessinsider.com/airbnb-florence-italy-short-term-rentals-ban-2023-12

Your Instagram Geotag Might Be Hurting the Destinations You Visit — How to Post Responsibly

While all that posting certainly has its perks — like getting more people to get out and see the globe — it can also stir up debate over how we protect precious spaces while ensuring they’re accessible to everyone. On that front, for several years, internet conversation has swirled around the concept of geotagging on social media.

https://www.travelandleisure.com/how-instagram-geotags-impact-travel-6746125

Japan, with a twist: the provincial town that hosts people from 49 countries

An unassuming industrial town in Japan, far from the busy tourist hubs of Tokyo and Kyoto, is in the middle of an unprecedented social transformation. Ōizumi, rather than the country’s capital, is at the forefront of Japan’s foreigner-friendly future.

https://www.theguardian.com/world/2023/oct/22/japan-with-a-twist-the-provincial-town-that-hosts-people-from-49-countries?

Spain to pay national bus and train tickets for young people this summer

The offer applies to anyone aged 18-30 who is an EU citizen and a resident in Spain. It includes discounts of up to 90 percent on state-run buses and short-to-medium distance trains.

https://www.thelocal.es/20230510/spain-to-pay-national-bus-and-train-tickets-for-young-people-this-summer?tpcc=newsletter_subscriber&utm_source=newsletter&utm_medium=email&utm_campaign=how_to_get_a_100_mortgage_in_spain_and_more_travel_discounts_for_young_people&utm_term=2023-05-10

In search of cultural truths

by Marie Lena Tupot and Tim Stock, scenarioDNA inc.

No one will think about Italy’s “Barbie Venus” campaign 6 months from now, but many will continue to make the same mistakes as the world flies beyond 20th-century marketing techniques. The Italy campaign serves as a marker of dismay and innovation washing. Yet, it’s not only Italy’s minister of tourism missing the mark, we in New York were way off base with recent New York City rebranding too. There are real issues in these cases beyond a misguided art director that set the stage for policy planning globally.

Cultural truths need to be examined.

The most obvious is the generative AI version of Botticelli’s Venus. With the trend of de-influencing gaining momentum, Botticelli’s Venus is identified as an influencer named Venere and looks like an ad for Botox. Further, the campaign places Venere at age 30+. If art history rumors are true, the model for Botticelli did not live beyond her 22nd year. Botticelli’s paintings were an expression of love for a woman coming of age and otherworldliness regarding her absence. The knowing gaze of Venere is not evocative of the unreachable gaze of Venus.

So…where is the love, Italy? Venere begins her tour of Italy clothed while the marvel of Michelangelo’s David is being censored in the US states so much so that the mayor of Florence, Dario Nardella, and the director of Florence’s Accademia Gallery, Cecilie Hollberg, invited former principal Hope Carrasquilla for a personal tour after she was asked to resign for exposing students to the David. (Carrasquilla also showed her students The Birth of Venus in her natural state.)

Tourism Minister Daniela Santanchè said in a press conference unveiling the campaign, “We are the most beautiful nation in the world but we are not the best at promoting ourselves. We need to regain our pride in being Italian, in our identity.” She missed the point. Modern pride lives within Italy’s contemporary makers, creators and innovators. None of which were included in the conception of the campaign.

A representative from Armando Testa, the agency that executed the Venere campaign, explained the need to use the Venus as “an easy, direct and immediately recognizable way to promote Italy abroad.” Marketers lose who they are when they resort to such shortcuts. It’s the same way with executive briefs. Richness and research get lost.

Marketers need to see the human beings in front of them.

Also, consider that when Italy blocked ChatGPT regarding data privacy concerns and generative AI, VPN activity in Italy rose 400%. At the time, there were Youtube instructions on how to circumvent the ban through VPN access. One might consequently assume that Italy certainly is not at a loss for inspired generative AI creators. Where were those creative technologists when Italy needed them? Italy’s National Innovation Fund supports such up-and-comer types through venture capital. Instead, they were having their wrists slapped because no one quite knows how to handle AI.

The allegory of rebirth and renewal makes perfect sense for Italy. A sophomoric generative AI version of Botticelli’s Venus does not make sense.

Recent tourism has boomed for Italy this spring without the guidance of Venere. That said, Italy cannot sustain itself on tourism alone. Its newly found post-Covid vitality must be driven from within its modern-day maker culture. This culture already exists. It holds the narrative red threads back to Botticelli. According to Frieze Magazine, “spontaneous, informal networks are transforming the art scene of the eternal city [Rome].” Why aren’t they being reached out to?

We can’t be creating media for the lowest common denominators. If we do, then media is simply chasing after phenomena that have already happened. Moving forward, campaigns should bring us to where our imaginations want to go. Gone is the world where campaigns start and end.

Campaigns are now living breathing records reflecting our own existence.

Does anyone want to be Venus Barbie? Doubtful. Do people want to feel the love of Botticelli that can only be found in Italy? Yes. 

Recovery is critical for Italy, a country seriously impacted by COVID-19. But these lessons should be learned by all of us involved in messaging anywhere. Campaigns everywhere should be able to consistently evolve from informed ideas.

This popular Italian region is imposing restrictions on tourists

“We reached the limit of our resources, we had problems with traffic, and residents have difficulty finding places to live,” he said, adding that they want to “guarantee the quality [of life] for locals and tourists,” which has been growing harder over the past decade.

https://www.cnn.com/travel/article/italy-tourist-restrictions-alto-adige/index.html

Bali locals are fed up with bad tourists

Bali is part of a growing number of popular travel destinations fed up with overtourism. Hawaii is considering a bill to dissolve its government-sponsored tourism marketing agency. Amsterdam has been trying to reduce rowdy tourist behavior in its Red Light District,rolling out a ban on pot-smoking on the streets there, reducing hours for restaurants and brothels, and tightening some alcohol restrictions. Italian authorities have been fining tourists in RomeFlorence and Venice for littering, camping, vandalism and traffic violations.

https://www.washingtonpost.com/travel/2023/04/11/bali-bad-tourists-deported/